Despite production difficulties stemming from the March 11 earthquake in Japan, Honda’s overseas production hasn’t skipped a beat this year. Production in Japan for the fiscal year ending in March experienced a year-on-year increase for the first time in four years. Additionally, production outside of Japan saw a year-on-year increase for the first time in three years.
Auto sales in this time period changed dramatically and sales of Honda’s popular minicars were down in Japan during this time period. However, consumers demanded the brand’s Fit subcompact, which was one of the industry’s best-selling cars during the month of March, as well as other small cars like the Civic.
See below for the complete breakdown of Honda’s worldwide production.
Production Outside of Japan
March 2011 Fiscal Year 2011
(’10 Apr.-’11 Mar.)
Units vs.’10 Units vs.FY10
North America 113,060 -10.5% 1,291,556 +12.1%
(USA) 89,483 -4.4% 963,911 +16.4%
Europe 12,912 -7.0% 139,114 +40.0%
Asia 108,997* +9.8% 1,085,457* +9.4%
(China) 73,032* +11.9% 687,632* +5.4%
Others 12,531 -22.7% 147,928 -7.2%
Overseas Total 247,500 -3.2% 2,664,055* +10.9%
* Record high for any month or fiscal year
Worldwide Production
March 2011 Fiscal Year 2011
(’10 Apr.-’11 Mar.)
Units vs.’10 Units vs.FY10
Japan 34,754 -62.9% 912,307 +1.2%
Outside of Japan 247,500 -3.2% 2,664,055* +10.9%
Worldwide Total 282,254 -19.2% 3,576,362 +8.2%
Andrew is the BDC Director / Sales Manager at Southern Motors Honda in Savannah, GA. He is a dedicated employee, while still managing to be an amazing husband and father.
Kerri is from Long Island, NY and recently moved down to Rincon, GA with her beautiful one yearl old son, Tristan James. Kerri is the Customer Relations Manager for Southern Motors Honda, she is also a Vet Tech.
Angela our Internet Sales and is originally from Philadelphia, PA and graduated from Penn State. She and her husband Chris currently live in Savannah. Angela is eagerly awaiting the return of her husband, who is currently deployed over seas.
